A To E Car Logos

Abarth

The Abarth shield shape represents the concept of victory; the red white and green bars were added in recent times to symbolize the Italian origin of these cars. The history of the scorpion in the logo is uncertain but believed to come from the zodiac sign of the founder, Mr. Carlo Abarth.

BMW The common belief is that the BMW logo is a rounded, stylized representation of a spinning propeller blade (the company build military airplane enginges originally). However, it actually predates airplane engine production by more than ten years. The emblem evolved from the Rapp Moternwerke company logo (which later grew into BMW), with    colors from the flag of Bavaria incorporated. There's still some uncertainty with this logo's history, for BMW's own employee training class teaches their employees the airplane propeller version. Users report that even the head of BMW North America states the logo represents propeller blades. The debate is pretty much over, though. For a nice - if a bit long - explanation, follow this link. Buick Buick's logo originated from the coat of arms of the Buick family (of Scottish origin); a red shield with a checkered silver and azure diagonal line running from the upper left corner of the shield and a gold cross in the lower left corner (the cross had a hole in the center with the red of the shield showing through), and in the upper right corner was an antlered deer head with a jagged neckline. The logo underwent many revisions, then in 1960 the logo was changed to three shields, to represent the three Buick models in production at the time (LeSabre, Invicta, and Electra).    Chrysler The Chrysler logo has undergone quite a few changes over the years; the one shown here is an adaptation of the original medallion logo used on Chrysler cars at its inception in 1925. This logo was brought back to use in 1994, and the pair of silver wings were added after the company merged with Daimler-Benz in 1998. Now that Chrysler's been sold to Cerberus, they're switching back to the Pentastar design, though the cars are still using the logo shown here.     Corvette The modern Corvette logo is a variation of that designed by Robert Bartholomew (an interior designer at Chevrolet) in 1953. It features two flags, one a checkered flag and the other one featuring to icons, a Chevrolet bowtie logo and a fleur-de-lis. The fleur-de-lis was chosen since Chevrolet was a French name, and a fleur-de-lis is a French symbol meaning peace and purity. Deronda The origin of the Deronda (USA link) logo is uncertain. If you can shed any light on this, please let me know! Emgrand Emgrand, a subsidiary of Geely, was created around 2009 as a medium-high end domestic brand. The logo consists of three pieces of ruby, and three pieces of onyx, also designed to symbolize the six spirits of Geely staff: teamwork, learning, innovation, struggling, realistic styling, and seeking perfection. See My Next Post for more.